Dallas, TX — November 19, 2025 - LAI Games is proud to announce that Cyberpunk 2077: Turf Wars has won the prestigious Brass Ring Award in the Games & Devices category, recognizing it as a best new game product introduced at this year’s expo.
“Cyberpunk 2077: Turf Wars brings a level of innovation, immersion and floor-presence that genuinely stands out in today’s arcade market,” said Allison Timberlake, Director of Marketing for LAI. “To be honored by IAAPA with the Brass Ring Award validates the effort our team put into designing a game that re-defines what an arcade attraction can be.”
Utilizing advanced projection-mapping technology to layer high-quality video scenes over physical targets, Turf Wars fuses digital and analog play for an unforgettable experience. The patented Blast Shooting Effect delivers color-coded visual explosions, while a pillarless, three-sided cabinet design maximizes visibility and spectating appeal. Combined with a remote game-management system and three distinct modes (Story, Co-Op/Versus, and Sniper), the game offers operators a premium, high-impact solution built for performance and revenue.
Launched earlier this year at Amusement Expo, Turf Wars is now in stock and shipping, giving venue operators worldwide the chance to deploy this award-winning attraction and elevate their game-floor offering.
For more information, visit https://www.laigames.com/games/cyberpunk-2077-turf-wars.
LAI Games is an arcade experience company that connects people with games. They design unique, accessible, and creative games and experiences for players in arcades and at home, with a portfolio comprised of video games, virtual reality experiences, mobile applications, ticket and prize redemption games and more.
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