The Colony, Texas — July 6, 2026 — LAI Games is pleased to announce that David Pascoe has joined the company as Business Development & Sales Executive. Based in the Orlando area, David will travel throughout the United States supporting customer relationships, championing the LAI Games product portfolio, and helping drive continued sales growth.

David brings more than 15 years of experience in the attractions and amusement industry, including a strong operating background with Andretti Karting & Games and client success expertise developed at Redemption Plus. During his time at Andretti, he advanced from technician to amusement director, gaining hands-on experience across game room operations, attraction management, VR experiences, redemption strategy, game selection, floor layout, and staff training. His experience with Redemption Plus further strengthened his understanding of merchandising, prize strategy, inventory support, and the role a well-designed redemption space plays in the overall guest experience.

“David’s real-world operating experience and customer-first mindset make him a perfect addition to our team,” said Mark Easte, CEO of LAI Games. “He understands what it takes to run successful game rooms, from smart product placement and staff training to the day-to-day details that shape the guest experience. His practical, solutions-focused approach will be a tremendous asset to our customers.”

David’s appointment reflects LAI Games’ continued investment in strengthening its sales organization and expanding the company’s support for operators globally.