(Dallas, TX, 3 February 2010) – LAI Games USA, the leading manufacturer of coin-operated prize vending games, ticket redemption games, photo booths, and coin-operated kiddie rides announces the appointment of Chris Brady to the position of Business Development Manager.

About CHRIS BRADY
Brady brings over 22 years of coin-op amusement industry experience, much of that in sales and marketing, to LAI Games. Some of his previous positions include VP of Sales, VP of Sales and Marketing, and VP of Business Development for various companies. Brady oversaw the rollout of LAI’s Lighthouse and Stacker titles for Valley-Dynamo, Inc., which had the North American distribution rights at the time.

“LAI products have illustrated a tremendous ROI model,” said Brady. “It is my objective to expand the exposure and increase the location base of both existing and new products.”

U.S. General Manager Peter Gustafson said, “Chris is a consummate salesman who brings a wealth of industry knowledge to LAI. He’s passionate, creative, and engaging and shows up energized and positive every day. His contributions to our organization will be long term and far reaching. I’m extremely proud to have him on our team.”

About The Business Development Manager Position
Brady’s responsibilities will include identifying new target markets, creating strategic B to B alliances inside and outside the industry, and expanding the LAI product line into traditional and non-traditional coin-op locations.

About LAI GAMES
LAI Games USA, a subsidiary of Leisure and Allied Industries (LAI), has been a leader in the interactive entertainment and game industry for over 50 years. The company develops, manufactures, and sells coin operated prize merchandising games, ticket redemption games, photo booths, and kiddy rides to distributors, operators and entertainment centers around the world. For more information please visit www.LAIGames.com.