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Game Play and Effective
Merchandising Proves to be Winning Formula.
DALLAS, TX (January 1, 2008) – LAI GAMES,
the leading manufacturer of coin-operated instant redemption
games, ticket redemption games, and kiddie rides, today
announced that the company has manufactured its 10,000
Stacker Instant Redemption Game.
 Stacker,
the hugely popular instant redemption game introduced
in 2005, was the first instant redemption game on the
market to offer both major and minor prizes. The game
challenges players to stack horizontally moving blocks
directly on top of each other with each level getting
progressively harder. When the player reaches the 11th
level they can accept a minor prize and walk away a
winner or continue playing for a major prize.
In
just three short years, LAI GAMES has manufactured and
sold 10,000 Stacker units. The game has been a huge
international hit and is considered to be the highest
revenue-generating game in several countries. In the
United States, Stacker is consistently the top performer
in many of the Prize Vending Instant Redemption Polls
and since November 2006, when LAI GAMES opened it office
in Dallas TX, the company has more than doubled Stacker
sales in the US.
One of the reasons Stacker has been so successful is
because LAI GAMES understands the importance of properly
merchandising the game and effectively communicates
those ideas to operators. One location that frequently
hosts college game-watching parties has seen Stacker
revenues double since they started merchandising the
game with authentic NCAA and university-licensed
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merchandise of teams their patrons come to watch.
“Stacker provides players with an easy-to-play
game concept based on reaction skills, but the merchandise
in the game really gets the attention of the player,”
stated Chris Kinney, Marketing Manager of LAI GAMES.
“The simple game play coupled with merchandise
that players desire is a winning formula for both the
game players and operators alike.”
This
winning formula Mr. Kinney speaks of has helped develop
a rather cult-like following of Stacker by the game
playing community and has established the game as a
well-recognized brand. Proof of this can be witnessed
by visiting www.youtube.com and searching stacker arcade.
You’ll find over 40 videos of players who have
attempted to “capture lightening in a bottle”
by recording themselves playing the game. Many of the
videos on display actually do capture the excitement
of the players as they win a major prize from Stacker.
Competing game manufacturers are well aware of the revenue
that Stacker is producing and the loyal following its
generating. In the last year, several Chinese-manufactured
knock-offs represented by established game companies
have entered the market to profit off the goodwill LAI
GAMES has established with Stacker. These imported games
from China are identical to Stacker except for their
names and cabinet artwork. However, to avoid the inevitable
confusion that these knock-offs will undoubtedly create
for its fans, LAI GAMES wants its loyal fans to know
that if it doesn’t say LAI GAMES on the outside,
it’s not Stacker on the inside.
LAI
GAMES is currently taking measures to protect their
intellectual property rights for Stacker in the Market.
The Company recently hired Slater & Matsil L.L.P.
to take legal action against companies who are marketing
knock-offs that have improperly appropriated the intellectual
property of the “Stacker” product.
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